Discreet, cultured, elegant and immensely creative, design is his way of life. As if he were a tailor, the care, attention to detail, precision and creativity that José Manuel Ferrero puts into all his projects is something that has remained unchanged throughout his 20-year career. A career inspired by admiration for tailoring, specifically for the famous London street Savile Row and the textile industry of Ontinyent, His hometown and his passion for detail and Anglo-Saxon culture make him a perfect blend of conservatism and transgression in the care of shapes, materials and textures within industrial design.
It could be decided that the British term “Bespoke” is the dogma that governs each design of the Valencian industrialist, as he creates pieces or elements tailored to each project, giving it a differentiating character that is easily recognisable through a story inspired by the world of tailoring and has positioned him as a reference in design not only for the furniture industry but also in the habitat sector as a whole and has led him to turn his design atelier, estudi{H}ac, into a national and international design reference, specialising in tailor-made product design, interior design and exhibition projects.
Unique, timeless spaces or products that surprise both by their initial visual and by their history. Taking into account the criteria of sustainability, technology and craftsmanship, but without compromising creativity in a perfect balance.
Industry awards such as the GERMAN DESIGN AWARDS, IFF DESIGN AWARDS, RESTAURANT & BAR DESIGN AWARDS, ICFF NEW YORK, ADI or the award for the best NATIONAL DESIGNER 2023 by INTERIORES MAGAZINE.