isidro ferrer

La transformación de la marca

The cell is the morphological and functional unity of all living being. The cell is the smallest element that has a life of its own.

To build a new Capdell ‘s brand image, the cell is the starting point and the business project is the arrival point, but not the nal one. To arrive is not the same as to end. In Capdell, to arrive is the previous point to start again, generating strength that goes around a continuous movement.

Capdell, as an entity with active cells, is ruled by nature laws. Change, transformation and progression are written in its DNA. Its new brand image remarks its biological quality, the evolution.